We are all looking to blame someone for everything wrong happening in the world today – blame Muslims for terrorism, blame Hindus for rapes, blame Modi for economy, blame Congress for corruption, blame Trump for IT slump, blame blame blame… It is so easy to generalize segments, brand them and blame them. It gives us a false sense of security. It makes us think the problem is not with us but with someone else. If we want to solve the problem, first step is to stop segmenting ourselves into brands. There should only be two sides – human and inhuman. It is time to really choose.