Motherhood, Innovation and Creativity could very well be synonyms. I honestly think mothers are the most creative humans. They have to be creative as they are entrusted with the responsibility of getting other, not so rational, humans not only to stay alive, but grow and bloom. My husband often remarks how his mother used to insist he should eat ladyfinger, cause eating ladyfinger helps to master Maths. On similar lines, I make sure my son finishes his Egg, by pretending to measure his muscles after every bite of egg. Bigger the bite, more the increase in muscle. My sister home schools her two sons and it is a pleasure to see how many science activities, projects and games she can create at home using simple household tools.
For some reason, I have always felt parenting and child welfare was the primary responsibility of parents and secondary responsibility of schools. Beyond parents and schools, there are not many who are really worried about the well being of our next generation. I was proved wrong recently as I came across an extremely innovative campaign by a FMCG brand to promote healthy hand wash habits in children (watch the campaign here).
The essence behind this campaign is to mix soap in the chalks that children use at school. Even if children forget to use soap while washing hands, the chalk dust will act as a soap. I couldn’t help but smile when a friend showed me this innovative product aimed at safeguarding the health of our children. It reminded me of the many tricks I use at home – getting Spiderman toothbrushes to get my son to brush his teeth, mixing citronella oil in moisturizers to serve as natural insect repellents, hiding almonds inside chocolates, making wheat pancakes instead of white flour, and so on. Our children will remember eating and enjoying the pancakes, but they will never know that Mom tricked them by making the pancakes healthy at the same time.
In a world where most brands are pushing processed junk food and tech gadgets/games in the naive minds of our children, it is surely nice to see that there are other brands who take their responsibility seriously and are working as innovatively as mothers, to make our children happy and healthy. Thank you Savlon for keeping the hopes of a better world alive in the minds of us Mothers.